Samsung First Timers

Over het project

During the summertime, our country’s main activities are all about festivals. Plastic cups full of beer, Dixi toilets and music levels flirting with the 100db barrier; a match made in heaven for the average Belgian. Some of them are doing it for the first time; the Samsung first timers.

Samsung want to help these virgins get to their first festival and make it even more exciting. Together with Leo Burnett Brussels we made a facebook app where you can showcase your level of festival-virginity. Who knows, maybe you’ll win a spot in the luxurious Rock Village at Rock Werchter.